The Best Way to Grow Occupancy

Turn resident families
into your best closers.

Families don't trust brochures or high-pressure sales tours—they trust other families. Trusst connects your high-intent prospects with verified resident families to provide the unvarnished truth needed to scale occupancy.

See How to Drive More Move-Ins
The Linden Suite 1 Bed, 1 Bath
3D Senior Living Floor Plan
Talk to a Current Family
Independence Disclosure Active
T
The Occupancy Problem

The 2% conversion wall.

Senior living conversion rates sit at a brutal 2%. It’s not a lead problem; it's a Confidence Gap. When families can't find peer truth, they stall in "No Decision" mode.

Eliminate the "Daughter-in-law" guilt barrier.
Professionalize your manual resident reference list.

Revenue Lost to Family Uncertainty

Anxiety & High-Stakes Fear
Moving In Potential Revenue Missed (72%)
Marketing & Sales Distrust
Moving In Potential Revenue Missed (64%)
15+
Sales Touchpoints
Months
Vetting Cycle
1
Peer-to-Peer Conversation
The Strategy

One conversation scales certainty.

Families are terrified of making this exact mistake. They spend months looking at your competitors. Trusst provides the shortcut by letting your best advocates—the families already in your communities—scale certainty through unscripted truth.

Architecture for Professional Trust

Built for operators who demand scalable authenticity and actionable data.

The Trigger

Lightweight buttons embedded on Floor Plan pages or tour follow-up emails. Meet families at the exact moment they hesitate.

Independence Disclosure

Advocates are paid for their time and honesty, not move-ins. This removes the "sales pitch" and provides the raw truth families crave.

Executive Dashboard

The Friction Map

Stop guessing why families say no. While individual chats remain private, our AI clusters conversation data to show Sales VPs exactly what objections are stalling move-ins at specific communities. You get the unvarnished truth delivered directly to your leadership team to fix operational blind spots.

White-Glove, 7-Day Implementation

Accepting calls in as little as one week.

We know IT bottlenecks stall growth. Trusst is designed as a lightweight intelligence layer that overlays your existing website without a complex "rip-and-replace." From the moment you say yes, our team handles the heavy lifting.

  • 7-Day Deployment

    Add the Trigger button to your high-intent pages with a simple snippet of code.

  • Advocate Onboarding

    We assist in identifying, inviting, and verifying your best resident families.

  • Full-Cycle Support

    We monitor the secure platform, handle financial payouts to advocates, and deliver your Friction Map insights directly to your leadership team.

Fast Time to Value

The Launch Timeline

1
Day 1: Script Embed
3
Day 3: Families Onboarded
7
Day 7: First Calls Accepted
The Cost of Aggregators

Stop paying for shared leads.

Third-party Senior Housing Advisors charge massive placement fees—often equal to a full month's rent—for leads that are simultaneously shopped to your local competitors. You are paying a premium for low-intent, unexclusive traffic.

The Trusst Advantage

Replace them with your own families.

Trusst turns your existing, happy families into your primary conversion engine. By scaling peer-to-peer certainty directly on your website, you can drastically reduce or completely replace your reliance on expensive third-party referral services.

Slash your Customer Acquisition Cost (CAC)

Scale Occupancy through Human Truth.

Professionalize your resident reference lists and move past the 2% conversion mark.